Chris Beresford-Hill — A Master Ad Man on Superbowl Confessions, How to Come Up with Great Ideas, Cold Emailing Mark Cuban, Doing Naughty Things, Poetic Mind Control, Creative Process and Insider Tips, How to Negotiate with Bosses and Clients, and The Power of a Stolen Snickers

Chris Beresford-Hill is a man of many talents. As the Chief Creative Officer for TBWAChiatDay NY, he has been at the forefront of creating some of the most iconic and memorable advertisements in recent history.

In a recent interview, Beresford-Hill shared some of his insights and experiences in the world of advertising, offering a glimpse into his creative process and the unique strategies that have helped him succeed in the industry.

Perhaps one of the most intriguing topics discussed by Beresford-Hill was his experience with Superbowl commercials. He revealed that, despite the immense pressure and competition, the key to creating a successful Superbowl ad lies in authenticity and tapping into universal truths that resonate with the audience.

When it comes to coming up with great ideas, Beresford-Hill emphasized the importance of curiosity and exploration. He advised aspiring creatives to never stop learning, and to always seek out new experiences and perspectives that can fuel their creativity.

As for the art of cold emailing Mark Cuban, Beresford-Hill revealed that the key lies in being direct, respectful, and offering something of value. He stressed the importance of doing thorough research and tailoring the email to the recipient’s interests and needs.

In a more light-hearted moment, Beresford-Hill shared a story about a particularly naughty ad that he had created, revealing that sometimes pushing the boundaries can lead to breakthrough creative ideas. He emphasized the importance of taking risks and not being afraid to challenge the status quo.

When it comes to the creative process, Beresford-Hill stressed the value of collaboration and teamwork. He highlighted the importance of creating an environment where everyone feels empowered to contribute their ideas and perspectives, ultimately leading to more impactful and innovative work.

Of course, no discussion about advertising would be complete without insider tips and negotiation tactics. Beresford-Hill emphasized the importance of building strong relationships with both bosses and clients, and the power of really listening and understanding their needs and concerns.

And finally, Beresford-Hill shared a rather amusing anecdote about the power of a stolen Snickers. He recounted a time when a stolen candy bar led to a surprisingly successful and memorable advertisement, reinforcing the idea that sometimes the most unexpected and unconventional ideas can lead to the greatest success.

Overall, Chris Beresford-Hill’s insights into the world of advertising offer a fascinating look into the mind of a creative mastermind. His experiences and advice serve as a valuable resource for anyone looking to succeed in the competitive and ever-evolving world of advertising.